Sony Online Entertainment appoints Shine Communications to promote 'EverQuest Next Landmark' game
Sony Online Entertainment (SOE) has appointed Shine Communications to raise awareness of its multiplayer online game 'EverQuest Next Landmark' across Europe.
Shine Communications to promote 'EverQuest Next Landmark' game
The project will see Shine hold a central showcase event in London for European gaming and lifestyle media, in addition to an executive interview programme.
Shine will report into Michele Cagle, senior director of global communications at SOE, who commented on the appointment: "We are excited to bring Landmark to Europe on a more intimate level. Landmark is an online game unlike any that has come before it so it was essential that we bring on an agency partner who could help us tell the game’s amazing story in a way it so deserves.
“Shine came to the table with clever and creative ideas that aligned to our overall strategy and goals, and have proven through their existing business at Sony that they have the gaming industry experience and qualifications necessary for making this campaign a success.”
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