16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Inuit in #sealfie protest over Ellen Degeneres’ Oscar selfie

A Canadian community of Inuit has launched a Twitter protest against Ellen Degeneres’ famous Oscar night selfie, which raised $1.5m for the United States Humane Society – a major opponent of the seal industry.Seal hunting supporters began tweeting pictures of themselves wearing sealskin on Thursday (27 March) using the hashtag #sealfie, according to The Guardian. The posts highlight the harvesting of seals for skins and food from an Inuit point of view, a practice they see as ethical and culturally and financially beneficial.

A 'sealfie' posted by Twitter user @ujarock

The website for the Ellen DeGeneres show calls seal hunting "one of the most atrocious and inhumane acts against animals allowed by any government," according to reports.Hundreds of #sealfie photos have been posted on Twitter by people hoping to put a human face on the practice, with 17 year old Killaq Enuaraq-Strauss posting a YouTube video entitled “Dear Ellen” to share her “perspective” and to “educate you a bit on seal hunting in the Canadian Arctic”.

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