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Marks and Spencer Marks & Spencer

What would kids like to give mum on Mother’s Day? M&S campaign reveals all

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By Ishbel Macleod, PR and social media consultant

March 28, 2014 | 2 min read

A big dog with spots and a dinosaur are amongst the fantasy Mother’s Day gift ideas from children, as revealed in a series of short films by Adjust Your Set for Marks & Spencer.

The brand films for M&S aim to portray the consideration that goes into Mother’s Day – with the sincerity that only children can portray.

Chris Gorell Barnes, CEO and Founder of Adjust Your Set, said ““As one of the most emotive platforms, Instagram was our first choice for soft launching the series for Mother's Day. We wanted to drive a conversation and video is the best way to do this in social so we created a series of brand films, focusing on kids talking imaginatively about their mums and the gifts they'd ideally like to get them.

“Rather than using this as an opportunity to promote M&S products, we focused solely on the children and the emotional response of the viewer to put the heart back into Mother’s Day.”

Marks and Spencer Marks & Spencer

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Adjust Your Set

A full-service digital content agency designed for next generation marketing We have been pioneers & distributors of video in a multi-screen world since 2008....

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