Two Together Railcard promoted in animated ad by The Red Brick Road
The Association of Train Operating Companies (ATOC) has unveiled a campaign to promote its new Two Together Railcard.
Set to launch on Monday 31 March, a TV ad shows animated couple Tony and Sarah touring the UK with their Two Together Railcard, which provides a third off most adult rail fares.
Devised by The Red Brick Road, the TV ad will be supported by national press and digital activity, followed by two 30 radio spots in April.
David Miller, managing director at The Red Brick Road said: “We are excited to launch this new campaign which will not only create awareness of the new Railcard but will also inspire a new audience to discover Britain by train.”
The TV ad was directed by Shay Hamias, animation and illustrations by th1ng and additional illustrations from Ben Kirchner.
Andrew Robertson, head of marketing at ATOC, added: “Railcards are a fantastic value proposition for rail travellers. We’re thrilled to be launching the first new Railcard for a generation.”
Content created with:
The Red Brick Road
Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that...
Find out more