Realise has appointed three new senior appointments to its team - head of analytics, head of search and performance marketing, and head of account management agency – as the agency looks to support its growing client base.
Andy Wong joins the agency from DigitalLBi in the newly created position of head of analytics, where he will enable the delivery of improved measurement frameworks, and support the continuing move to demonstrate clear ROI on client marketing efforts.
Caroline Benson has joined the firm as head of account management, with the brief to improve efficiencies in Realise’s processes and teams to help boost client engagement.
Bill Rogers has been appointed as head of search and performance marketing, where he will ensure that messaging and placement across the search, social, mobile and display channels deliver the best possible results from their online campaigns.
Fiona Proudler, Realise MD, explains: “We are renowned for delivering on our ‘make it happen’ philosophy, always going the extra mile for clients. Now by optimising performance and delivering measurement frameworks that prove the effectiveness of our work, we not only make clients look good, but help them focus on elements that produce return.
“All three strategic appointments will help grow the business and create a fresh definition for excellence in digital service for the future.”
The trio will be based in London.