Carlson Rezidor Hotel Group has appointed Amaze to handle the digital marketing for its Radisson Red and Radisson Blu brands.
For new brand Radisson Red, Amaze will create an interactive website, promoting how the brand is targeted towards the younger traveller and as such will evolve and grow to keep up with changes in attitudes and technologies.
Sandra McDowell, MD of Amaze’s communications practice, said: “Radisson Blu and the new Radisson Red brand are both stylish, energetic, colourful hospitality brands with so many interesting stories to tell – these two exciting pieces of work allow us to do what we do best - bring brands to life digitally.”
The second project, awarded to Amaze after a three-way pitch, is lead content agency for Radisson Blu globally. This will see Amaze look to identify more interesting ways to communicate the hotel brand and what it has to offer.
Rose Anderson, vice president of branding at Radisson Blu, commented: “What we saw in the work presented by Amaze was fresh thinking, a real talent for storytelling and a good grasp of technology. Each of these characteristics is vital to us going forward so that our brands continue to stay in the minds of the modern connected traveller.”