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The Economist

International Fur Federation highlights economic value of fur in worldwide advertising initiative

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By Gillian West, Social media manager

March 28, 2014 | 2 min read

The International Fur Federation (IFF), the trade association for the fur industry, is highlighting the economic value of the sector in a global ad campaign launching in The Economist 29 March issue.

The full page advert will appear in every international edition of the magazine revealing estimated figures for fur retail sales, farming and employment following an independent study into the value of the fur industry carried out in 2012-13 by PwC Italy.

“These figures, unveiled for the first time in this ad campaign, show that it’s been a great couple of years for the sector. While of course there have been challenges, such as the recent economic slowdown in China and the fluctuating price of fur at auction, the recent cold weather in North America and its increasing popularity on catwalks globally has once again thrown our sector into the spotlight,” explained Mark Oaten, CEO of IFF.

“The ad itself is all about the power of copy to convey a business message and we’re well aware of the benefits of print advertising. We’re not showing off how good fur apparel looks, we’re demonstrating the unquestionable value the trade brings to the global economy.”

The campaign aims to demonstrate the business values of fur rather than its role in the fashion trade.

The Economist

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