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Ryanair hunts for creative, digital, media and CRM agencies after launching first ad campaign

By Jennifer Faull | Deputy Editor

March 27, 2014 | 2 min read

Four accounts are up for grabs as part of Ryanair’s overhauled approach to advertising.

The brand is readying its first ever advertising campaign – created by Dare in just four weeks on a project basis – but is looking for creative, digital, media and CRM agencies to develop its marketing activity over the next year and beyond.

“It’s great that we haven’t had to advertise until now, it is great that we’re coming to it late as you can do it in the right way and on your terms and not be like a lot of businesses that are stuck in advertising and afraid to drop their spend but they know they need to do digital at the same time,” chief marketing officer Kenny Jacobs told The Drum after his presentation on the brands new ‘Always Getting Better’ strategy.

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He added: “I want to find the best. There’s going to be a four agency line-up and they can be based anywhere in Europe. I want absolutely the best ones I can get for Ryanair.

“Everyone is going to be interested. It is going to be one of the best transformations in the next few years and we’re really exciting clients to partner with so I’m expecting all of the agencies in the UK and beyond are going to want to work with us.”

Jacobs added the pitch process will start and finish over the summer.

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