The National Trust’s £3m media account has been handed to Mindshare.
The appointment by the charity followed a competitive pitch and has seen it consolidated from incumbents Carat and M4C.
Mark Scott, marketing agency director at the National Trust said of Mindshare: “They will be a key partner in helping the Trust to continue to drive our communications forward and deliver our core charitable purpose – looking after special places for ever, for everyone”.
Mark Creighton CEO of Mindshare UK added: “The National Trust is a great British institution, which protects huge swathes of our heritage and open spaces. We are looking forward to working with them to bring their marketing together and encourage the public to get the most out of what the National Trust has to offer”.
At The Drum’s recent Digital Convergence conference, Scott discussed the need for the organisation to rebuild its digital platforms to meet the growing demand from mobile audiences (see above).