The Museum of London releases ad campaign to promote Sherlock Holmes exhibition
The Museum of London has revealed an advertising campaign to promote its upcoming Sherlock Holmes exhibition – The man who never lived and may never die.
Created by AKA, alongside graphics by A+B Studios, the campaign went live today, with activity running across print, outdoor and digital, as well as it aims to attract over 100,000 visitors during the six month run.
Supporting activity will also be developed through PR, social media and public affairs in order to direct awareness and increase footfall to the two Museum of London.
Andrew Marcus, deputy head of communications at the Museum of London, said: “The Museum of London is on a journey to reach more people and become better known as well as increasing revenue and stretching thinking. Paid-for exhibitions are the lynchpin of this strategy. An impactful creative that is bold and contemporary, as well as effective in generating sales is crucial. With the creativity and business acumen that both of the agencies have brought to this campaign I am entirely confident in our ability to meet our business objectives.”
Marc Evanson-Bailey, creative services director at AKA, added: “In order to assist the Museum of London in achieving its goals, our creative campaign needed to hit the perfect balance between instantly familiar Sherlock iconography and a fresh, contemporary perspective. The resulting concept design invites audiences to explore the mind of Sherlock Holmes, underlines his huge significance within the London landscape and gives an insight into the exhibition’s unique and exciting proposition.”
The exhibition will go live on 17 October.
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