Magnum ice cream has teamed up with designer Henry Holland to design the “ultimate party dress,” in celebration of the brand’s 25th anniversary.
Inspired by the Magnum Classics range, the Henry Holland Magnum 25 is a 60s-inspired shift dress featuring an interpretation of the iconic “crack” of Magnum chocolate, revealing the “rich ice cream beneath”.
Just 25 copies of the exclusive Henry Holland Magnum 25 dress, worth £5,000, have been made, with each one marking every year of Magnum. A competition to win a dress is supported by the #MagnumDressCode hashtag.
A 100 per cent chocolate replica of the iconic dress was also unveiled.