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By Ishbel Macleod, PR and social media consultant

March 27, 2014 | 2 min read

Lithium Technologies has today acquired Klout, in a deal which will see the company reach 500 million consumers across 10,000 specific interest areas, and over 300 branded communities.

The deal, financial figures for which are currently unknown, will help develop one of the biggest data footprints, allowing brands to create a more complete profile of their customers and their needs.

“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Rob Tarkoff, Lithium president and CEO. “Trust is the currency online. For consumers, a trusted expert provides greater confidence in making purchases and getting advice. For brands, building a trusted reputation allows them to better find and keep customers.”

Joe Fernandez, Klout CEO, will now join the Lithium’s executive team, and will continue to run the Klout operation as its general manager and a senior vice president at Lithium.

“Lithium shares our passion for empowering every person to measure and maximize their impact online,” Fernandez said. “Together, we can provide a comprehensive measure of trust and expertise for both consumers and brands in our digital age. Lithium is ultimately bringing greater transparency to every aspect of the online relationship.”

The only other change to the board as part of the acquisition Chi-Hua Chien from Kleiner Perkins Caufield & Byers joining the Lithium board of directors.

Klout will maintain its consumer offering and continue to deliver Klout Perks to the market.

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