Jersey Telecom celebrates the flexibility of its new Pay Monthly plans with 'Don't be Tied' campaign
Jersey Telecom (JT) has worked with CBJWT to produce the marketing for its new Pay Monthly offering that separates the airtime plan from the handset.
JT customers will now be able to pay monthly for their voice, text and data package, along with a separate monthly fee for their handset. The flexibly of this less restrictive plan is key to the pan-island campaign developed by CBJWT ‘Don’t be Tied’.
The creative shows customers being physically tied to their device, causing them to miss out on everyday activities and runs until mid-June with creative refreshes over the coming months. Activity will span TV, radio, press, in-store, branding, POS, outdoor media and social media, an additional JT ‘Don’t be Tied’ game will also run offering the chance to win and iPhone 5c.
“CBJWT came up with a tongue-in-cheek multi-channel campaign that humorously depicts how being physically tied to your mobile can prevent you from enjoying every day activities. We loved the concept and were very excited to roll the campaign out across the islands,” said JT marketing officer, Toby Rankin, of the campaign.
Jersey-based The Observatory worked as the production company on the campaign.
Content created with:
CheethamBell JWT
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