British Airways promotes summer schedule with Michelle Mone modelling Ultimo swimming costumes
British Airways is promoting its summer schedule by showing Michelle Mone posing in a range of BA inspired Ultimo swimming costumes.
Mone, who is a British Airways Executive Club gold card holder, took part in the shoot to launch the start of the summer flying schedule, which includes new routes to Austin in Texas, as well as Mykonos and Santorini in Greece.
Ultimo founder Mone said: “My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together.”
Colm Lacy, British Airways’ head of commercial, Gatwick, added: “With more seats to more destinations, summer looks set to be bigger than ever this year with British Airways.
“And to get you in the holiday mood before your flight we’ve even created special British Airways music playlists for specific destinations with Spotify for you to listen to and share with friends and family.”
Last year, British Airways celebrated the launch of the summer schedule by having Myleene Klass pose in a bikini and a pair of wellies.