Peter Serafinowicz's slightly nasal yet deadpan delivery of an excellent script makes this ad a memorable treat. A chap who has chosen to boil an egg for his breakfast stands by the pan waiting for it to cook as the VO addresses him. "Greg... with the egg" remains anonymous to all intents and purposes as we only see his torso in shot, and he never speaks - but we soon learn that he realises there's a better breakfast option available to him.
Creative Agency: Bartle Bogle Hegarty
Creative Director: Dominic Goldman
Creative: Gary McCreadie / Wes Hawes
TV Producer: Glenn Paton
Film Production: Outsider
Director: Chris Balmond
Editor: Leo King @ Stitch
Sound Design: Joe Marsden / Sam Ashwell @ 750MPH
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