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12% of our daily conversations are on social media, and 12% over emails


By Ishbel Macleod | PR and social media consultant

March 27, 2014 | 2 min read

Half (49 per cent) of all adults use a mobile phone for any other activity aside from talking and texting each week for an average of one hour and 30 minutes per day, the latest IPA TouchPoints5 data has found.

This compares to the 78 per cent of all 15-24s using a mobile phone each week, aside from talking and texting, for an average of 1hour and 52 minutes per day.

The research also found that 12 per cent of daily communications taking place on social media platforms, and another 12 per cent taking place over emails.

Emailing is still the dominant activity online, with over 80 per cent of adults emailing each week, while over 70 per cent of adults who say they are using the internet for ‘browsing products and services.’

It was found that five per cent of our shopping is now carried out via a PC and a further two per cent are via smart phones and two per cent via tablets.

Lynne Robinson, IPA research director, said of the findings: “Our lives are changing at an unprecedented rate, and as the new TouchPoints5 data clearly shows us, emerging technologies are revolutionising how we communicate, how we entertain ourselves, and how we spend our time and money. These changes are been spearheaded by the younger age groups whose mobile devices are the dominant force in their lives.”

Over half of all adults (54 per cent) and three quarters (79 per cent) of 15-24s claim to second-screen: using the internet on another device while they want TV.

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