Luxury Tom Ford

Tom Ford launches first e-commerce store promising mobile users a “premium experience”


By Natalie Mortimer, N/A

March 26, 2014 | 2 min read

Luxury brand Tom Ford has launched its first e-commerce store, which has been designed to give mobile users a “premium experience”.

Launched yesterday (25 March), offers an “accessories-driven” selection of the designer’s products, including handbags and jewellery with clothing to be added to the site in the coming months.

Currently, the site is in English only and will offer shipping exclusively within the US.

In the future, e-commerce distribution will be expanded to more markets internationally and the site will be translated into multiple languages.

The digitally shy designer has previously voiced his dislike about the effect of digital on the fashion industry. On the launch of the website he said: “I have waited patiently to introduce e-commerce until I felt the foundation of the brand was well established offline.

“We now have 98 retail locations worldwide and the online store is an extension of them. It is a beautiful online space that carries exceptionally crafted, handmade products and offers superlative service.”

The e-commerce interface promises to be “simple and intuitive” to make shopping convenient and accessible.

The launch of the website will be supported with an expanded social media presence on all major platforms including Weibo in China.

Luxury Tom Ford

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