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Instagram reaches 200m users

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By Ishbel Macleod | PR and social media consultant

March 26, 2014 | 2 min read

It’s a very good week to work in the Facebook press office - not only has the company bought the virtual reality Oculus Rift platform for $2bn, but Instagram has reached 200 million users.

Instagram had 30 million active users when it was bought by Facebook in April 2012 for £1bn, and revealed that it had 100m active users in February 2013.

The company announced the milestone in a blog post, saying: “To the 50 million of you who’ve joined in the last six months, welcome. We’re so glad you’re here. And from our team to all 200 million of you, thank you for making Instagram great. We can’t wait to see what you’ll create next.

“From documenting a passion for jazz to the protests in Kiev, we’re continually surprised and humbled by the moments you share. As we exceed 20 billion photos shared on Instagram to date, we look back in wonder at the beauty and importance of everything this community has created.”

In December, Instagram added a feature named Instagram Direct that lets users send photos only to a specific user or group of users, rather than having it be viewable by all, as well as Instagram video launching last year.

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