Future restructures senior advertising team to “better serve” agency partners
Publishing group Future, has carried out a major restructure of its senior advertising team after announcing that CEO Mark Wood is to step down from his current role to become a non-executive director.
Stuart Staves to lead new central agency unit
Under the changes Future’s central and digital agency teams have been combined into one central agency unit, with Stuart Staves, former advertising director for the technology group, taking the lead.
Former central agency head Rob Elms takes on the new role of head of trading, while Gerson Barnett has been appointed head third party revenues and programmatic.
James Ranson, Future’s director of advertising sales, said: “These changes mark a strategic retooling of the senior ad team at Future to better service our agency partners. Increasingly, agencies and clients want access to high value audiences of interest.
“Online alone, our brands reach over 13 million affluent and engaged unique users every month in the UK. This structural evolution is designed to help our agency partners access those audiences more effectively."
In November 2013, Future launched NGIN, a new commercial unit responsible for driving end-to-end multiplatform content marketing solutions for major UK client and agency partners.