By Natalie Mortimer | N/A

Ocean Outdoor

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Disney article

March 26, 2014 | 1 min read

Disney has launched an interactive digital out of home campaign at Westfield London starring members of the public, to promote the imminent launch of its new musical comedy, Muppets Most Wanted.

In a “movie media first” Disney used the wi-fi capability of Ocean Outdoor’s Eat Street screen at London’s Westfield Centre to superimpose pictures of the public onto a live Most Wanted poster, and together with its online #badfrog campaign directed shoppers to the movie’s promotional website.

The film premieres in the UK on Friday 28 March.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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