Ebuzzing, the video advertising solution, has merged with Teads, a video ad management supply side platform, with the aim to go public on the NASDAQ in 2015.
While both entities are set to remain independent, the pair hope that by merging, they will become a global leader in video advertising, and aim to generate $100m turnover in 2014.
Pierre Chappaz has been named the president and CEO of the group, while Loic Soubeyrand remains Teads CEO and Bertrand Quesada becomes Ebuzzing CEO.
Soubeyrand stated: “We respect each other immensely and the complementary nature of our business models, together with the consolidation of the video advertising market and the desire to create a powerful group at international level naturally brought us together to make this merger happen. This is the beginning of an incredible journey which will benefit our clients, teams and shareholders.”
The, the Ebuzzing and Teads group has over 300 employees based across 10 countries, including an R&D team of more than one hundred engineers based in France.
“Our plan is to double our R&D staff by the end of 2015 to further increase our technological lead and bring additional major innovations to the market as we have always done,” Soubeyrand added.
As part of the move, where will also be additions to the board of directors, with Pascal Gauthier, formerly COO of Criteo, as well as Anthony Rhind, formerly co-CEO of Havas Digital, both joining.