Disney set to acquire Maker Studio, one of YouTube's largest content providers
The Walt Disney Company is set to acquire one of YouTube’s largest content suppliers, Maker Studios, in a deal reported to be worth around $500m.
The deal, which according to Reuters could reach $950m depending on performance, will see the production company, which produces and distributes content to over 380 million subscribers, join Disney later this year.
Bob Iger, CEO of Disney, commented:"Short-form online video is growing at an astonishing pace and with Maker Studios, Disney will now be at the center of this dynamic industry."
Maker Studios, founded in 2009, is backed by companies such as Upfront Ventures, Time Warner Investmenrts and Greycroft Partners.