Creative agency VCCP Berlin has hired Robin Karakash, the former vice president for Be Viacom in Germany, as its new managing director.
In the role Karakash will head up the VCCP headquarters in Berlin working alongside executive creative director Oliver Frank.
Prior to his role at Be Viacom, which markets Viacom brands MTV and Nickelodeon, Karakash spent seven years working at Coca-Cola both in local and global digital marketing roles.
VCCP’s international COO Peter Polster said: “Robin Karakash is an excellent brand strategist who won’t just bring his in-depth understanding of consumers and brands to VCCP, but also his digital and media skills.
“Our customers and our Berlin-based international team will benefit from his comprehensive expertise”.
Karakash will report directly to Adrian Coleman, founder and group CEO of VCCP, as well as Polster