Saga appoints Inkling to develop online brand activations
Inkling has won a competitive pitch to deliver a series of brand activations online for Saga through 2014 to oversee social media engagement, digital builds, online media placement and online ad creative.
Jono Marcus, Inkling partner in charge of Saga, said: "Saga has outstanding integrity and we look forward to working with them to build online orientated campaigns that will show how much the brand has to offer to an increasingly digital-savvy over 50s audience”.
Aimee Spicer, Saga's social media manager said "We are thrilled to be embarking on this exciting journey with an agency of Inkling electric reputation. 2014 is going to be a big year for the brand”.