By Ishbel Macleod | PR and social media consultant

March 24, 2014 | 1 min read

Animal rights group People for the Ethical Treatment of Animals (PETA) has unveiled a new ad to show how products are created from animals, using only emoji.

The ad looks to show that the suffering faced by animals to make products is ‘beyond words’, as a series of pictures of dresses, shoes and lipstick are transformed into animal faces, hammers, knifes and needles, before the animals become skulls.

Created by Los Angeles agency BPG and directed by Frank Dattalo, the ad is the latest attempt from Peta to promote its point in a different way.

Previously, it has suggested that becoming a vegan leads to amazing sex.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

More from Advertising

View all