Peta uses emoji to highlight animal cruelty

Animal rights group People for the Ethical Treatment of Animals (PETA) has unveiled a new ad to show how products are created from animals, using only emoji.

The ad looks to show that the suffering faced by animals to make products is ‘beyond words’, as a series of pictures of dresses, shoes and lipstick are transformed into animal faces, hammers, knifes and needles, before the animals become skulls.

Created by Los Angeles agency BPG and directed by Frank Dattalo, the ad is the latest attempt from Peta to promote its point in a different way.

Previously, it has suggested that becoming a vegan leads to amazing sex.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.