Malaysia Airlines slammed on Twitter for telling relatives there are no survivors of MH370 by text message

"Malaysia Airlines deeply regrets that we have to assume beyond any reasonable doubt that MH370 has been lost and that none of those on board survived,” read a text message sent to the relatives of those missing on flight MH370 on Monday following more than two weeks of waiting.The first official confirmation from the Airline that MH370 crashed in the Indian Ocean sent shockwaves in two bursts; firstly because the worst had been confirmed, and secondly because of how the news was delivered to anxious families.The airline has admitted that the text message was sent before an official briefing took place, which has prompted condemnation on social media.In a statement, Malaysia Airlines said: “We know there are no words that we or anyone else can say which can ease your pain. We will continue to provide assistance and support to you, as we have done since MH370 first disappeared in the early hours of 8 March, while flying from Kuala Lumpur to Beijing.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.