Liverpool FC and Standard Chartered have joined forces on a week-long campaign designed to combat avoidable blindness.
Seeing is Believing will culminate in a 30 March face-off between Tottenham Hotspur and Liverpool where the latter will ditch there Standard Chartered branded shirts in favour of the Seeing is Believing logo. Live commentary will also be provided on Twitter via @LFC by Didi Hamman.
Five shirts will be auctioned via eBay post-match to raise money for the charity with all donations being matched by Standard Chartered to mark the ‘Perfect Match’ between club and sponsor. In addition
Five videos will accompany this activity featuring first team players Lucas Leiva and Jordan Henderson, legends Robbie Fowler and Steve McManaman, as well as comedian John Bishop and Andy Brown - front man for British pop rock band Lawson.
Viewers of these clips will also be in with a chance of winning a signed shirt through Standard Chartered’s Facebook profile.
Richard Meddings, group finance director at Standard Chartered and chairman of Seeing is Believing comments: “Seeing is Believing has received incredibly strong support from Liverpool FC fans in the past, raising more than £100,000 through the activities around the last two ‘Perfect Match’ games. We are very grateful for that support, which helps transform the lives of many individuals around the world by either preventing or curing avoidable blindness.”