Johnston Press has partnered with online cab booking platform and phone app minicabit to integrate the service into the publisher’s UK event site WOW247.
The collaboration will allow online users to compare and book cab quotes for listed events using a WOW247 branded web app, powered by minicabit.
Steven Thomas, general manager for WOW247, said: “minicabit is the latest example of how Johnston Press are enriching WOW247’s local and national event offerings with relevant, innovative services across web and mobile.
“Online cab booking is a logical next step and so minicabit’s strength as the single, UK-wide digital entity to enable this opens up some compelling opportunities for our online audiences."
Both parties will also collaborate on leveraging the wider Johnston Press network of 215 local and e-commerce web and mobile sites.