ISBA hails 2013 “best year in a decade” as advertisers put recession behind them
ISBA, the representative body for advertisers in the UK, has reported its “best year in a decade” after 23 new members joined the organisation in 2013.
The members, who represent a combined media spend of over £160m, were drawn mainly from the food and drink, finance and telecom sectors, with Aldi being the latest advertiser to join ISBA.
Mike Hughes, ISBA’s director general, said: “As confidence starts to recover, businesses turn their attention from cost-cutting to investing in growth and, in turn, ad spend.
“In this context, it is clear that advertisers are recognising the value of ISBA’s practical guidance in maximising the return on their investment in an increasingly fragmented media landscape.”
Speaking at ISBA’s annual conference last week, ISBA president Jon Woods, UK general manager of Coca-Cola, gave his view that confidence is returning to the economy, and that ISBA’s strong performance is testament to ISBA’s ‘value proposition’.
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