Emma Thompson, Annie Lennox and Rita Ora are among celebrities starring in Marks & Spencer’s Spring/Summer 2014 collection advertising campaign.
Created by RKCR Y&R, the Leading Ladies campaign enlisted the trio along with African supermodel Alek Wek, Baroness Lawrence of Clarendon, designer Lulu Kennedy, former fashion PR Rachel Khoo and structural designer Roma Agrawal for a series of snaps taken by fashion photographer Annie Leibovitz. The campaign is aimed at promoting British women from diverse background and professions.
Patrick Bousquet-Chavanne, M&S executive director marketing and business development, said: “These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.”
The campaign officially launches on 31 March and will run across print, online, mobile and outdoor sites.