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Become Europe announces global partnership with Netbiscuits

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By Ishbel Macleod, PR and social media consultant

March 24, 2014 | 1 min read

Price comparison provider Become Europe has agreed a global partnership with Netbiscuits to optimise its mobile offering.

Become Europe hopes the partnership with the mobile agency will help to convert mobile traffic into sales, as well as providing shopping-related content tailored for mobile use.

"With Netbiscuits, we can now offer significant usability advantages as well as better security," said Michael Rausch, general manager for Europe and North America at Become Europe. "We are able to ensure that our portal partners and retailers can effectively sell via the mobile channel.”

The appointment comes after Become Europe surveyed its German network, which has over 15,000 merchants, and discovered that better mobile commerce experience was a top priority.

Each provider will now be offered an individual mobile experience as part of the partnership, which Daniel Weisbeck, CMO and COO of Netbiscuits, said will “make it as easy as possible for a transaction to take place”.

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