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By Ishbel Macleod, PR and social media consultant

March 24, 2014 | 1 min read

SpiderMan moseys along the streets, doing whatever a SpiderMan does, when he gets distracted by a baby version of himself in this latest teaser ad from Evian.

It is only about 15 seconds into the ad that it becomes clear this is not an ad for a new blockbuster film, as the teeny doppelganger of the webbed wonder is seen.

Following the Evian babies ad last year, the latest ad, by BETC Paris, promotes the full The Amazing Baby & me 2 ad, which is set to be unveiled on YouTube on 2 April.

The Drum advises that you do not let babies try to flit between building to building using a web...

Evian Spiderman

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BETC Paris

Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...

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