Acer takes to London Paddington for interactive experiential campaign
Computer manufacturer Acer took to London’s Paddington Station recently for an experiential campaign promoting its range of tablets.
Playtime: The experiential campaign in London Paddington station
In partnership with experiential marketing firm NomadiX Media, passers-by were encouraged to take advantage of the technology on display and play fruit-slicing game Fruit Ninja, which was then magnified on elevated monitors to ensure massive reach within the station.
Samir Rhazali, VP, business development at NomadiX Media, said: “Working with marketing agency Agent42 for four days of activity, there were 2,000 product demonstrations and 6,000 leaflets distributes promoting an exclusive voucher code that gave everyone a 10 per cent discount on selected Acer products at Staples UK.”
NomadiX used mobile media system the iWalker to feed pictures to the monitors at the event, which can interact with and analyse its audience, capturing data on dwell times, attention times and gender distinction.
