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Tight Briefs – the best of week four: Advertise the world wide web winner revealed

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By The Drum Team, Editorial

March 21, 2014 | 3 min read

For our fourth Tight Briefs challenge, we celebrated the birthday of the world wide web by challenging the creative industry to dream up adverts to promote the web to people who've never used it.

As always, we left it to our readers to decide which of the many ideas we received best answered the brief in a public vote on thedrum.com this week.

You can see the top 10 they chose in descending order below. The winning entry will be shortlisted in a special Tight Briefs category at this year's Chip Shop Awards.

As ever with Tight Briefs, we would like to remind our readers that this is a creative competition with no limits. If you are of a sensitive nature, please look away now.

10. Entered by Matthew Wyatt

9. Brian Finucane

8. Daniel Lewis

7. Gary Moon

6. Toby and Naomi

5. Jack Hendry

4. Matthew Wyatt

3. Alex Hill

2. Tim Jarram

1. Alan Gower

Congratulations to this week's winner Alan Gower, whose ad you voted as your favourite this week. His entry highlights how the world wide web has become the best place to look for information on current issues.

Alan's entry has now been shortlisted alongside all the previous Tight Briefs winners in a special Tight Briefs category at this year's Chip Shop Awards.

If Tight Briefs has got your creative juices flowing, then be sure to enter this week's challenge: Save the hashtag.

And it's not too late to submit ideas into this year's Chip Shop Awards, as the entry deadline has been extended until 28 March.

Agencies Tight Briefs

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