The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Gap appoints Wieden and Kennedy as global agency without a pitch

Author

By Ishbel Macleod | PR and social media consultant

March 21, 2014 | 1 min read

Gap has appointed Wieden and Kennedy, New York, as its lead global agency.

Appointed without a pitch but following months of talks, Wieden and Kennedy will now handle global brand advertising for Gap.

The appointment comes as Gap, who is believed to spend about $60m a year on measured media, looks to make its brand more consistent worldwide.

M&M Global suggests that Gap may invest in TV advertising again, after its global chief marketing officer, Seth Farbman, praised Wieden and Kennedy’s work on the platform.

Content created with:

Wieden+Kennedy

Find out more

Trending

Industry insights

View all
Add your own content +