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Sony goes global in ‘ambitious’ agency pitch

The global creative account for Sony mobile is set to be pitched directly by the agency, which is seeking an “ambitious” partner to meet the brand’s strategic objectives.

The global advertising account was awarded to Adam & Eve in 2013, which will remain incumbent in that role.

“We continue to review and evolve our global agency network to meet our strategic objectives,” Sony said in a statement.

“We’ve got ambitious plans for 2014.

“We’re looking to grow our agency roster to further the expansion of our global marketing programme, particularly across creative product asset production.”

Sony’s global procurement team is running the pitch.

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