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H&M expands e-commerce offering with launch of French online shop

H&M has expanded its online shopping experience this week with the launch of a French shop, the tenth market for the highstreet retailer to launch online.

The site offers customers access to a wide range of clothing and accessories and will also debut H&M Home, available exclusively online.

Thomas Lourenço, H&M France country manager, said: “We are very proud and excited to launch online shopping in France. It is a fantastic way to offer our French customers twenty four hour access to the best of our fashion and home collections via their computers, smartphones and tablets anywhere in France.”

H&M Shop Online first launched in Sweden, followed by Denmark, Norway, Finland, Germany, Austria, United Kingdom, The Netherlands and US.

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