Eurosport promotes cycling credentials with Greg LeMond appointed as new global ambassador

By Ishbel Macleod | PR and social media consultant

March 20, 2014 | 2 min read

Eurosport is looking to show off its position as ‘home of cycling’ with the appointment of Greg LeMond as global ambassador.

Tour de France winner LeMond will join others to provide live on-site analysis at Paris-Roubaix, Giro d’Italia and the Tour de France across the channel’s 54 European markets in an exclusive preview and review show entitled “LeMond on Tour”.

He said of his appointment: “It feels like the right time to get back into the heart of cycling again and for me there was only one place I could really do that and it was with Eurosport. I have always spoken my mind and feel now the sport is in a better place so the timing is perfect.”

He will also feature in a new monthly show “LeMond of Cycling” which broadcasts its first episode on Wednesday 9 April previewing and reviewing the Grand Tour races of 2014.

Stefano Bernabino, Eurosport’s head of cycling said: “We are very proud to welcome Greg to Eurosport, the Home of Cycling. He is a cycling legend who has left one of the most significant and long-standing impressions on the development of his sport. The best all-rounder in recent decades, mixing climbing ability with time-trialling and an innate vision for race strategy Greg LeMond has been a true champion on and off his bike.

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“He has been a pioneer in technological research and equipment development and has an inspiring insight and clear values on cycling and sporting culture. His incomparable racing experience, charisma and vision of his sport will enrich our already comprehensive cycling coverage.”

Eurosport will feature over 40 different cycling events this year, including three Grand Tours, of Italy, France and Spain, representing over 1500 hours of coverage.

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