Chipotle names Mother London as first UK creative agency

By Jennifer Faull | Deputy Editor

Mother

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Chipotle article

March 20, 2014 | 1 min read

Chipotle, the Mexican restaurant chain, has hired Mother London as its first UK creative agency as it looks to build the brand in the UK.

The agency won the business without a competitive pitch.

“Chipotle is the perfect Mother client: creatively brave with a keen conscience and a big heart. Working with brands like this is what we live for. Partnering with Chipotle at this stage of their business growth is hugely exciting and we’re proud to be working with such a values driven client,” said Mother managing director Sara Tate.

The first creative executions (pictured) are set to appear in London to support Chipotle’s six outlets in the capital.

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The overall strategy has focussed on “Chipotle’s belief that there are no short cuts to making great food”, and highlights the brand’s attitude sourcing the right ingredients.

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