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Mediator to publish UK’s first White Paper on Partnership Marketing


By Michael Feeley, Founder and chief exec

March 19, 2014 | 2 min read

London based marketing agency Mediator has commissioned the UK’s first White Paper on the subject of Partnership Marketing.

The agency will conduct in-depth interviews with key execs from major brands (such as Dorothy Perkins, Channel 4, BSkyB, 7Stars, Global Radio and Barclaycard) and also issue a question to 2500 further industry contacts.

The aims of the White Paper project are to change industry perception of Partnership Marketing and to position Mediator as thought leaders in terms of delivering strategic partnership marketing campaigns.

Tara Honeywell, managing director of Mediator, said: “Traditionally, Partnership Marketing has been deemed to be very tactical with little or no strategic or creative application. At Mediator, we know Partnership Marketing can be both strategic and creative and want the White Paper to substantiate that claim. The ultimate purpose is to put Partnership Marketing on brand owners’ consideration list so it becomes intrinsic to their marketing plans moving forward.”

Mediator plans to share the findings of its research at a special event at the agency’s headquarters in Camden later this Spring.

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