RightMove appoints Crimson Hexagon to discover social sentiment
RightMove has selected Crimson Hexagon’s social media sentiment analysis software, ForSight, to help discover sentiment about the brand.
Sarah Brown, social media manager, Rightmove said: “Social media is a crucial source of sentiment, opinions and trends yet many organisations struggle to process the breadth of social media to produce usable data and insights.
“This is why we chose Crimson Hexagon and ForSight. ForSight’s unique algorithm is trained from a human perspective to produce data-driven results. It’s a powerful combination that means it’s not simply counting mentions or binary comments, but reflecting genuine sentiment and opinions. It’s now a key part of our customer service and market analysis strategy.”
RightMove hopes to gain in-depth insight into customer conversations, public sentiment and key industry issues from the appointment.
Curt Bloom, president, Crimson Hexagon said: “I’m proud that we are working with a property brand as strong as Rightmove that understands the importance of using social media sentiment, investing in relevant technologies, engaging with customers and prospects, and building its market lead.”