QuizFortune appoints Threepipe for mobile marketing push promoting its app

Belfast-based mobile quiz start-up QuizFortune has selected Threepipe to run its mobile marketing campaigns aimed at driving an active install base for the QuizFortune mobile app during March and April 2014.

Threepipe plans on promoting QuizFortune’s 100,000 questions and 700 quizzes with blend of mobile marketing techniques including Facebook install campaigns and mobile media buying partners focusing on metrics such as session length, repeat visits and sharing metric.

Vincent Rainey, CEO of QuizFortune said Threepipe’s appointment was based on its “understanding of the media space in the mobile environment” and its focus on the “analytical side of campaigns that ensures the best commercial outcome”.

Farhad Koodoruth, co-founder of Threepipe, commented: “The QuizFortune app is an innovative mobile gaming product in a space where there is increasing interest across the globe. We’re looking forwards to rolling out campaigns supporting such an exciting product.”

QuizFortune quizzes can be played both socially or individually.