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We Are Social appoints Mobbie Nazir as chief strategy officer

We Are Social has appointed Mobbie Nazir, previously head of digital strategy at JWT, as chief strategy officer.

Nazir will be responsible for the strategic model for global client relationships as well as driving thought leadership across the agency.

She said: “We Are Social is full of bright and talented people with a passion for doing breakthrough work. I’ve been constantly impressed by the way the agency has grown so quickly and expanded its global presence, and I’m looking forward to being a part of this, helping define We Are Social’s business model for the future.”

The appointment doesn't affect the leadership of the agency’s UK strategy team, which continues to be led by head of strategy Jerome Courtial.

Jim Coleman, managing director, We Are Social, said: “Mobbie brings a really important set of skills and experience to the team here at We Are Social, with a combination of high profile planning, client leadership and business development roles under her belt. Her wealth of knowledge and experience will benefit both We Are Social and our clients - she’s a stellar addition to the team.”

Nazir will be engaged across a range of We Are Social’s global clients in her new role.