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Primark fashion shoot for T-Dept aims to transform the basic t-shirt into a 'must-have' key staple

Primark has once again teamed up with The One Off, this time to create a campaign promoting its T-Dept.

Showcasing the retailers range of t-shirts across all departments, the creative highlights key shapes and styles across women’s, men’s and kid’s clothing. In addition to showcasing the products the images also hope to give customers inspiration and ideas on how to wear each style to achieve a great range of looks. The shoot, at Rida Studios, took three days and involved shooting only stills. The end result aims to transform the everyday basic into a must-have key staple for all wardrobes.