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Kidney Research UK set to launch ‘most ambitious’ campaign to date


By Natalie Mortimer, N/A

March 14, 2014 | 2 min read

Kidney Research UK is set to launch a new campaign to raise awareness of the threat of kidney disease, which the charity is calling its ‘most ambitious’ to date.

Launching in mid-March the campaign, developed and implemented by Cherry Tiger, will aim to drive the public to request an information pack or take a 'kidney health check' online, in order to help identify the 'missing million' undiagnosed patients.

Activity will initially be tested in Anglia during March and April with a fully integrated campaign running across TV, online display, social media and outdoor.

A new interactive microsite has also been created to help visitors to understand their risk level through an online questionnaire, along with information about the causes of kidney disease and treatments available.

Jemma Frascella, head of supporter marketing said: “It is great to be working with Cherry Tiger on this exciting and important campaign to improve the awareness of kidney disease and acquire new supporters of our work”.

Cherry Tiger worked with media partner Carat Leeds to develop all creative as well as print and online information pack development.

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