ProCook revisits online pricing gaff which cost the business £10,000 as part of new website promotion
Cookware company ProCook is revisiting an online blunder which cost the firm £10,000 back in 2012 as part of a publicity stunt to promote its new website.
The Gloucester-based company was forced to give away over 600 frying pans after an online glitch advertised them for sale at £0.00, as word spread ProCook - as a gesture of goodwill - offered to send one pan to each person who had ordered it.
With a new site to promote ProCook is to revisit the error, but this time it’s not a mistake.
The ‘Something for Nothing’ giveaway will see ProCook give away £20,000 worth of free products to 500 members of the public as from noon tomorrow (Friday 14 March) the first 500 people who register with the ProCook site will receive a ProCook five piece knife set worth £32.
Of the giveaway, Luke Pickering, head of e-commerce for ProCook, said: “Revisiting our most famous online blunder seemed like a fitting way to launch the new website and say goodbye to the old one. We are proud of the way we handled "Fryingpangate" in 2012. We believe the new site is easily twice as good as the old one so we decided to give away twice as much stock this time. Everybody makes mistakes in retail; it's how you deal with them afterwards that counts.”
The ProCook brand has been established for 18 years, despite it penchant for giving away free stock…