Media group Future has announced a tie-up with Gawker Media to bring localised versions of Kotaku and Lifehacker to the UK market.
Kotaku, the gaming culture media brand, currently reaches 1.1m people in the UK each month whilst Lifehacker, which specialises in optimising lives in the digital era, 1.6m people in the UK over the same period.
The licensing partnership will allow localised versions of the American sites to be created for the first time with unique content created and curated by Future; with Kotaku paired with GamesRadar and CVG and Lifehacker going alongside T3, Techradar and Gizmodo.
Nial Ferguson, Future UK MD, said: “This is great news for us at Future as Kotaku grows the online reach we have within the Games market to a phenomenal 3.3 million monthly users, while Lifehacker grows our online reach in the Technology market to a staggering 6.8 million monthly users, but more importantly increases our coverage of the Business Technology market.
“It’s also great news for our commercial partners as they can now reach these enormously valuable audiences in a deeper, more integrated way than ever before. And finally, it’s great news for UK gamers and tech savvy professionals who can now enjoy all that they love about both sites, but with added UK flavour, delivered by best-in-class editorial teams.”
Kotaku UK will be edited by Keza MacDonald, former UK games editor at IGN and Lifehacker will be edited by Dan Grabham, currently associate editor at TechRadar.