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The Invictus Games

The Invictus Games launches with branding by Lambie-Nairn


By Ishbel Macleod, PR and social media consultant

March 12, 2014 | 2 min read

The Invictus Games, a sporting event for wounded, injured and sick servicemen and women launched by HRH Prince Harry, has unveiled its branding, created by Lambie-Nairn.

With the name based on the famous poem by William Ernest Henley, Lambie-Nairn worked with the Organising Committee to develop the brand for the Invictus Games, including the logo.

Christian Schroeder, CEO of Lambie-Nairn, said: “We’re very proud to have worked with the Royal Foundation and Ministry of Defence in helping developing the Invictus Games brand. This is an inspiring event that recognises the courage of these athletes and demonstrates how powerful sport can be.”

The branding looks to make ‘I am’ the key to the Invictus Games, and promoting the fact that the games provide a platform for personal achievement, and for wounded heroes to compete against both each other and themselves.

Sir Keith Mills, chairman of the Invictus Games said: “We are delighted to have worked with Lambie-Nairn who helped bring the name we chose to life through the brand. The Invictus Games embody the fighting spirit of wounded warriors, and what these tenacious men and women can achieve, post injury. The event will celebrate this through sporting achievement that recognises the sacrifice they have made.”

The Invictus Games, which will be hosted at The Queen Elizabeth Olympic Park in September, is presented by Jaguar Land Rover.

The Invictus Games

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