FremantleMedia UK has announced the appointment of Kat Hebden as head of interactive at FremantleMedia UK Interactive.
Joining from Syco, where she held the position of executive producer for digital, Hebden will now be responsible for FMUK’s digital production capabilities and growing its portfolio of online video channels.
She said of her appointment: "I am delighted to be joining FremantleMedia UK at this exciting time. It's a fantastic opportunity to lead digital across such a diverse and acclaimed slate including two of the biggest shows in the world."
The role will also see Hebden working alongside FremantleMedia’s global digital and branded entertainment division to create content with partners such as VICE Media, StyleHaul, and Divimove and others.
Sara Geater, CEO of FremantleMedia UK commented: “This is a really important time for digital, and I’m delighted Kat is joining us to head up this department within FremantleMedia UK.”
Former Endemol (Big Brother) digital producer Charlie Campbell also joins the FMUKi team as Digital Executive Producer for The X Factor and Britain’s Got Talent.