Wall Street Journal launches content strategy division
The Wall Street Journal’s global advertising department has launched a new content strategy division in order to provide content solutions for brand partners.
WSJ Custom Studios will deliver white-label, co-branded and licensed content across the paper’s suite of print and digital media, tablet and mobile, video, graphic solutions, surveys, social and events – including the brands first native advertising offering, Narratives.
This platform enables integration of video, infographics and other interactive elements on the WSJ.com homepage, whilst being delineated from news and editorial content.
The first results of that collaboration appear on the website from today with the first of 12 articles focussed on game-changing technology from Brocade.
Trevor Fellows, WSJ’s global head of advertising sales, said: “Creative content, including infographics and enhanced video, is a key element of our clients' marketing strategies. “We are pleased to launch an innovative, intelligent and flexible suite of capabilities that will help market-leading brands develop even deeper relationships with their clients and our readers, the world’s most important decision makers.”